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Deborah Weinstein, Medical Marketing & Media, gives insights into the prescriptions drugs market as new data from the PBM Express Scripts states its Silver plan members show that even with high demand and use for generic medications, specialty drugs and the conversations surrounding them are as critical here as they are for other payers.


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Mobile apps are becoming a more significant component of the e-health movement, as the medical and insurance communities team up to try to add new efficiencies to the health care system without compromising the quality of treatment. Skepticism within the medical profession continues to be a barrier. But a new marketplace estimate suggests the confluence of several critical factors will open the way for a major market bust-out in the near future.


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In the expanding world of mobile-integrated patient and provider communications, healthcare organizations are faced with a challenge and opportunity: creating best practices for a relatively new way to interact within and around health systems.


Closing The Gaps In Mobile Health

Posted: Oct 08, 2014
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In this post for TechCrunch by IBM's Dan Pelino discusses the future of clinical apps. Apple and IBM have big plans to integrate their apps with existing infrastructures to help doctors, nurses and other clinicians better manage their patients’ health issues.


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Medical Marketing & Media's Larry Mickelberg delves into the changing world of wearable technology and how it's affecting the medical and healthcare world. How can wearable devices revolutionize the healthcare field? Read more...


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Blogger, Jason A.Wolf, of The Beryl Institute explains why all healthcare providers should take a step back and analyze the way we define and monitor patient experience.


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The use of digital technology for gathering and understanding business intelligence may be nothing new, but the way in which it allows you to capture 'in the moment' insight is benefiting from ever greater accuracy. Article by Dan Brilot and Dave Bostock of Cello Health Insight.


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The FDA has drawn much criticism over its new social media guidelines. This criticism was further drawn out by the recent release of two documents on the guidelines. One detailing the risk/benefit information on Internet/social media platforms with space character limitations and the other on dealing with misinformation about products by third parties.

Category: General
Tags : social media, FDA

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The hospital of tomorrow certainly will be filled with high-tech medical devices, information systems and wireless gadgets, but that's only part of the picture. By removing barriers to communication, making patient flow more efficient and studying provider workflow patterns, hospitals are improving the overall patient experience, boosting internal productivity and increasing satisfaction ratings.

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Smart toothbrushes are wirelessly connecting to your smartphone and offering the entire family an interactive brushing experience that will hopefully improve your oral and general health.

Category: General

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