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A new report predicts that, by 2020, shipments of smart clothing will reach more than 10.2 million units annually and body sensor shipments will hit 3.1 million units every year.


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Robotic-assisted surgery is today's norm—with new advances each day. But are the robots of the future able to fill an equal or more important role in our healthcare landscape—that of intelligent home mobile health companions? Read our thoughts about it, and take a look at our short video recap of the current state of robotic intelligence and adaptation (including some familiar Hollywood robot faces!).


Analytics: Making Sense of It All

Posted: May 18, 2015
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Clinical and business intelligence is finally changing how care is delivered and paid for. The U.S. Department of Health and Human Services kicked off the year with a January announcement it called "historic". Meanwhile, HHS wants to tie 30 percent of fee-for-service Medicare payments to models such as accountable care organizations and bundled payments by the end of 2016.

Category: General

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Mobile health apps, patient portals and new care delivery approaches are changing the face of health care. Are you prepared to lead communications in a new environment?

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The U.S. Department of Health and Human Services kicked off the year with a January announcement it called "historic": a doubling down on the shift to value-based care that paves a more aggressive path away from paying for volume. The agency feels comfortable setting such explicit and ambitious goals for Medicare's embrace of alternative payment models thanks in large part to the fact that, "through the widespread use of health information technology, the healthcare data needed to track these efforts is now available." See more at: http://www.digitalhealthcomgroup.com/blog/2015/05/clinical-and-business-intelligence-finally-changing-how-care-delivered-and-paid/#sthash.JcKxBZE0.dpuf

Category: General

Mobile Marketing Report: On Hold

Posted: May 10, 2015
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If pharma execs ever doubt that the mobile-health revolution is well under way—if they hesitate for a moment to devote significant resources to the space, ignore patient and caregiver pleas for mobile-first communications or embrace mobile only to the extent that they responsively design their websites—they'd be well served to remember the story of one Jason Adams.

Category: social media

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If you’ve worked in any healthcare communications field, but especially in cancer center development or marketing, you’re no stranger to storytelling as a way to build durable, emotional ties with donors and patients. Storytelling is so powerful because it compels your audience to experience what you describe. Plain facts and figures engage only the brain’s language-processing regions. But a presentation with a story is much stickier. Wondering how to get started, or how to keep your strongest stories from getting stale? Our three checkpoints can help you keep engaging, impactful stories flowing for years to come.

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In a world where electronic medical record systems are denigrated for poor usability and healthcare apps have seen mixed results in terms of user adoption, healthcare design firm Mad*Pow is seeking to change this.


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The Financial Times reports that Samsung, with their hands in nearly everything electronic, is said to be upping their game on the digital healthcare market.


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Will following social media use guidelines ensure pharmacists do not fall foul of professional standards?


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