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One of the hottest topics for speculation in healthcare today is the unrealized potential for mobile health -- defined as technologies that use mobile devices, apps or telehealth to connect patients and physicians -- to transform the way healthcare is sou…


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IBM and Apple have announced that they will be working with the health and life insurance company Japan Post to offer elderly citizens iPads in hopes of improving their health and wellness, according to Forbes magazine.


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A new report predicts that, by 2020, shipments of smart clothing will reach more than 10.2 million units annually and body sensor shipments will hit 3.1 million units every year.


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Robotic-assisted surgery is today's norm—with new advances each day. But are the robots of the future able to fill an equal or more important role in our healthcare landscape—that of intelligent home mobile health companions? Read our thoughts about i…


Analytics: Making Sense of It All

Posted: May 18, 2015
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Clinical and business intelligence is finally changing how care is delivered and paid for. The U.S. Department of Health and Human Services kicked off the year with a January announcement it called "historic". Meanwhile, HHS wants to tie 30 percent of fee…


Category: General
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Mobile health apps, patient portals and new care delivery approaches are changing the face of health care. Are you prepared to lead communications in a new environment?


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The U.S. Department of Health and Human Services kicked off the year with a January announcement it called "historic": a doubling down on the shift to value-based care that paves a more aggressive path away from paying for volume. The agency feels comfort…


Category: General

Mobile Marketing Report: On Hold

Posted: May 10, 2015
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If pharma execs ever doubt that the mobile-health revolution is well under way—if they hesitate for a moment to devote significant resources to the space, ignore patient and caregiver pleas for mobile-first communications or embrace mobile only to the ext…


Category: social media
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If you’ve worked in any healthcare communications field, but especially in cancer center development or marketing, you’re no stranger to storytelling as a way to build durable, emotional ties with donors and patients. Storytelling is so powerful becau…


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