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The role of health data is ever expanding, but what does it do for your doctor directly? NPR's Amy Standen gives us a lowdown on the health data market and it's growing role among doctors and medical practitioners.


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The U.S. Department of Health and Human Services kicked off the year with a January announcement it called "historic": a doubling down on the shift to value-based care that paves a more aggressive path away from paying for volume. The agency feels comfort…


Category: General
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In a world where electronic medical record systems are denigrated for poor usability and healthcare apps have seen mixed results in terms of user adoption, healthcare design firm Mad*Pow is seeking to change this.


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Suffering. The very word made doctors uncomfortable. Medical journals avoided it, instructing authors to say that patients “ ‘have’ a disease or complications or side effects rather than ‘suffer’ or ‘suffer from’ them,” said Dr. Thomas H. Lee, the chief m…


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For generations, commentators have worried about the impact of technology on people’s stress.Inevitably, the critics have shifted their focus onto digital technology. There has been considerable commentary about whether internet use in general and social …


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Erin McCann, Managing Editor at Healthcare IT News, writes on a new study on the digital prowess of modern doctors. More and more patients want their docs to go digital. But, as the new report highlights, many docs are still dragging their feet with techn…


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Reenita Das, contributor to Forbes, gives her predictions on everything healthcare in 2015 from mobile devices to cognitive analytics.


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An assessment by PwC's Health Research Institute hones in on a few items that are not working when it comes to mobile health. Among them: a need for healthcare providers to be able to assess what qualifies as a worthy, prescription-worthy app.


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How will the progress and changes in healthcare from 2014 impact the new year? Monique Levy, Medical Marketing & Media News, gives five big shifts that everyone in the healthcare field should care about.


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Fierce Healthcare's Ilene MadDonald comments on the vitality of leadership in a hospital setting. Positive, long-lasting change can't and won't happen unless it comes from the top.


Category: General

Marketing to Millennials

Posted: Nov 21, 2014
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MMM News' Marc Iskowitz comments on new studies and reaching the Millennial generation. Pharma brand managers seeking closer ties with the 74-million-strong Millennial demographic should read this month's roundtable “Engaging the Digital Natives,” and a s…


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Robert Vamosi of Forbes analyzes and comments on the newest innovation in hospital care in the digital real. Florida Hospital Celebration Health has begun badging all of its nurses and patients; allowing footsteps to be retraced, greater transparency, and…


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The digital health-monitoring market is the latest variation on a much-heard tune: another area of business where Apple, Google, Samsung Electronics and even Microsoft are turning the status quo on its head.The market of wearable bands, sensors and platfo…


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A poorly implemented EHR with chaotic processes and bungling IT support is becoming a detriment to hospital nurse retention and recruitment. Frustration with electronic health records has never been higher among RNs, with vast majorities complaining of po…


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Love it or loathe it, consumer technology has transformed the way we communicate, inform and entertain ourselves. And next, it’s going to revolutionize our health and wellbeing.Technology will revolutionize our healthcare over the next few years, from wea…


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Christina Farr and Alexei Oreskovi, of the Chicago Tribune, write about the social media giant,Facebook, and their goals in the healthcare field. Facebook already knows who your friends are and the kind of things that grab your attention. Soon, it could a…


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Deborah Weinstein, Medical Marketing & Media, gives insights into the prescriptions drugs market as new data from the PBM Express Scripts states its Silver plan members show that even with high demand and use for generic medications, specialty drugs and t…


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In the expanding world of mobile-integrated patient and provider communications, healthcare organizations are faced with a challenge and opportunity: creating best practices for a relatively new way to interact within and around health systems.


Closing The Gaps In Mobile Health

Posted: Oct 08, 2014
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In this post for TechCrunch by IBM's Dan Pelino discusses the future of clinical apps. Apple and IBM have big plans to integrate their apps with existing infrastructures to help doctors, nurses and other clinicians better manage their patients’ health iss…


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Medical Marketing & Media's Larry Mickelberg delves into the changing world of wearable technology and how it's affecting the medical and healthcare world. How can wearable devices revolutionize the healthcare field? Read more...


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