Blog Search

mobile_photo

To promote sunblock use in children, FCB Brazil has created dolls that turn painfully red when exposed to harsh sunlight to promote sunblock brand Nivea. The cute dolls were given to parents and their kids at the main beaches in coastal capital Rio De Jan…


Analytics: Making Sense of It All

Posted: May 18, 2015
mobile_photo

Clinical and business intelligence is finally changing how care is delivered and paid for. The U.S. Department of Health and Human Services kicked off the year with a January announcement it called "historic". Meanwhile, HHS wants to tie 30 percent of fee…


Category: General
mobile_photo

How will the progress and changes in healthcare from 2014 impact the new year? Monique Levy, Medical Marketing & Media News, gives five big shifts that everyone in the healthcare field should care about.


mobile_photo

Fierce Healthcare's Ilene MadDonald comments on the vitality of leadership in a hospital setting. Positive, long-lasting change can't and won't happen unless it comes from the top.


Category: General

Marketing to Millennials

Posted: Nov 21, 2014
mobile_photo

MMM News' Marc Iskowitz comments on new studies and reaching the Millennial generation. Pharma brand managers seeking closer ties with the 74-million-strong Millennial demographic should read this month's roundtable “Engaging the Digital Natives,” and a s…


Scroll to Top